Every cannabis innovation era has its turning points. The first was cannabinoids. Next came concentrates. Today, the concentration has moved to the terpenes, aromatic compounds which are the basis of cannabis’ distinctive identity. Among them, Cannabis derived terpenes have become the industry’s most sought-after ingredient, not just for their flavor but for the authenticity they bring to products.
Image credit: massterpenes.com
How Cannabis-derived Terpenes are Redefining Expectations
Brands have been using blends of plants for decades to imitate cannabis strains. Mixtures of lavender, lemon or pine are able to mimic the profile of a strain, however they cannot accurately capture the fullness of the strain. Terpenes that are derived from cannabis have established the standards for terpenes. These terpenes are extracted from cannabis and hemp, providing a full-spectrum scent that resembles the scent of the live flower.
The consumer can tell the different. The terpenes they are tasting don’t taste as artificial lemon or blueberry candy and instead provide the earthy, resinous, and pungent notes that cannabis enthusiasts immediately are able to recognize. This is the reason for their authenticity that more brands choose to sell Cannabis-derived terpenes over artificial alternatives.
The rise of Live Resin Terpenes
One of the most radical developments is the introduction of Live resin Terpenes. Live resin extraction starts with fresh, flash-frozen cannabis, a far cry from traditional methods that rely on dried plant material. This method helps preserve volatile compounds which are usually lost after drying cannabis.
This results in a terpene composition so vivid, it’s like breathing the aroma of freshly harvested plants. Producers can produce products that have the highest quality of their game with regards to taste and aroma. For consumers it’s an opportunity to taste cannabis in its purest form, something even experienced smokers can appreciate.
Live Terpenes, Cold-Cure Revolution and Live Terpenes
Beyond the live resin, cold-cure extraction has opened up new avenues. In order to reduce the heat generated during processing, cold curing keeps the delicate aromatic molecules that make up the distinctive character of each strain. The process of curing terpenes produces more of a “louder” and more pronounced smell, adding an extra dimension in edibles vapes, concentrates, and edibles.
Labeling “cold-cured, live terpenes” However, labeling them as live terpenes that are cold-cured, on the hand, is not just marketing tactics. It’s a pledge to high-quality that brands are making. It also signals to customers the authenticity they seek.
Cannabis Derived Terpenes for Every Market
Not every producer requires the loudest, most premium series. The market has both Cannabis Derived Terpenes (CDT) as well as Hemp Derived Terpenes (HDT) options. CDTs are considered top-tier, often compared to tasting pure live resin, while HDTs offer a low-cost starting point for small-scale brands or for those who are transitioning from botanical terpenes.
There’s something for everyone From small-scale craft extractors, to huge-scale manufacturers looking to reach mainstream customers. The terpene industry has matured and genuine products of premium quality are no longer restricted to the premium market.
Why Terpene the authenticity of its source is crucial.
The importance of authenticity isn’t just about taste. It’s also about trust. Consumers are smarter than ever before, and are more attentive to the labels and researching ingredients before buying. Items infused with Cannabis Terpenes that are derived from cannabis have credibility as they represent the real essence of cannabis rather than an imitation.
In an industry that’s trying to get rid of misinformation and stigma credibility is a key factor in building confidence. These ingredients, be it live resin terpenes that capture freshness or live live Terpenes that highlight the subtle nuances are helping brands to stand out and align with the consumer demand for greater transparency.
Final Thoughts
Cannabis has always been more than just a source of cannabinoids. It’s about the experience. The scent that fills up the air, flavor that remains, and subtle notes that make each one unique. By embracing Cannabis Terpenes’ as a source of inspiration, producers can transcend imitation, and move towards a future that is authentic.
The market has proven that the quality and taste of cannabis change in the same way as consumer expectations. The availability of cannabis-derived Terpenes of different levels allows brands to develop their products, and consumers to experience cannabis in the original method.